Beanetics Exhibit Reception: Pareidolia by Willa Friedman

Exhibit Duration: September 8, 2026 at 8:00 to October 13, 2026 at 5:00 pm

Artist’s Statement:

pareidolia is the psychological term for the normal tendency to see  familiar objects  such as faces or animals, in water,  clouds, rocks, or shadows.  While our brains may be trying  to find familiar shapes, we don’t all see the same things in the same situations .  

 My imagination sometimes shows me something I would like to share.  But how cane this be done in a photograph?   You may not  see exactly what I see, and the camera probably won’t see an imagined animal at all. With the help of Photoshop,  this is my attempt to find these critters and  show them to you

Location:

Beanetics Coffee Roasters – 7028 Columbia Pike, Annandale, VA 22003